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TrafficONE – Entering Complicated Ad Orders
Enter an order with different spot counts per daypart and weekend schedules in one go.
Updated
Everybody's got one; an advertiser who likes to order complicated ad schedules. He wants 85 spots a week; 5 in mornings, 3 midday, 5 afternoons and a different schedule on Saturday and Sunday. This three minute video demonstrates how this is entered into TrafficONE.
Watch the video on YouTube: TrafficONE - Complicated Orders Easily Entered
Enter a complicated order
Here’s the order from the car dealer: 85 spots a week. That’s 65 on weekdays and 20 on weekends.
Monday to Friday: 13 a day, with five in the morning, three in middays and five in afternoons.
Saturday: 15 spots.
Sunday: just five spots.
Set up the order
Enter the general information about the order, including the start and end dates.
Click Add to bring up the order item.
Select the track: the commercial. This can be a single ad or a group of several ads that will rotate.
Click the tab at the top to get to the schedule window. The four weeks of the schedule are selected automatically, below the grid.
Fill in the rotation groups
A: the client wants five spots a day Monday to Friday from 6 until 9 a.m., and five spots on Sunday between noon and 6 p.m. Select those time frames as the A rotation group, and enter 5 in the A box for each day.
B: three spots on weekdays between 10 a.m. and 4 p.m. Select the time range, click B, and enter 3 in the Monday box. Press Tab and the rest of the week fills in.
C: five spots between 4 and 8 p.m. Select those times, click C, enter 5 in the Monday box and press Tab.
D: Saturday is the dealer’s biggest day: 15 spots from 8 a.m. until midnight. That’s the D time period.
The order is complete. Click OK, and give the order its final approval.
Check how it runs
The first day of the schedule is a Sunday. Steve schedules just this one order and clicks the start arrow: the schedule begins at noon on Sunday, with the five ads for Sunday.
On the heavy day, Saturday, the 15 ads between 8 a.m. and midnight come out at almost one an hour, with a nice spread through the day.
If you’d like to change something, cut the spot and paste it into another break. In the video, Steve cuts the ad at 8:15 and pastes it into the 6:45 break.